EVERY VIEW EARNED. NONE BOUGHT.
An organic social media agency has one job: make content the algorithm distributes on its own. We have done it 11.7 billion times.
theWTK Agency is an organic social media agency in Montréal. It does not buy reach or run ads; it produces short-form video in its own studio and scales formats proven by retention data. Portfolio: 11.7 billion organic views across 50+ brands, including 1.2 billion for one retailer and 720 million for one candy store.
Why brands are moving budget to organic
Paid CPMs rise every year and reach ends when spend ends. Organic short-form is the only channel where a brand with no media budget can outperform Nike in engagement — a Montréal boot retailer we work with does. Organic also builds an asset: the videos keep working after they are posted.
The method
Study what your customer already watches. Test many concepts for 90 days. Diagnose every video with the retention graph. Version before you kill. Mine the comments for what the audience is asking for. Scale what the data proved. Read the full method page for the diagnostics.
Production
Everything is shot in our Montréal studio with our crew and cameras. Creators are directed talent working from our scripts. 30–120 finished videos a month, cut separately for TikTok, Instagram Reels and YouTube Shorts.
Human-made, certified
No AI-generated video. Our founder also founded the Human Content Alliance, a nonprofit certification for human-made content.
Montréal, Québec, Canada
+1 438 380 3804
hello@thewtk.comSee if you qualify →
Results, not promises.
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