SEVEN PEOPLE. 11.7 BILLION VIEWS.
A tight, obsessive team beats a bloated agency every time. Lean, fast, in one studio.
theWTK is a seven-person team in Montréal led by founder Adam Kat: two creative directors, a script and copy lead, a social media manager, a videographer-editor and a copywriter. The team scripts in English and Québécois French and shoots in its own studio.
Built theWTK from a single client to 11.7B+ organic views. Created the Tik-Talk™ method and leads strategy across all campaigns.
Oversees creative vision and day-to-day operations. Bridges strategy and execution so every campaign is bold and on time.
Leads video creative direction and heads the editing team. Sets the visual tone across every campaign.
The architect of the hook — the first three seconds that decide whether a video goes viral.
Distribution, community and platform strategy across all client accounts.
Behind the lens and in the timeline. Content that looks native to each platform.
Translates complex brand messages into sharp, platform-native copy.
We’re always looking for unreasonable people.
Obsessed with short-form, live on TikTok, believe brands deserve better than generic agencies. Say hi.
WANT VIEWS LIKE THESE FOR YOUR BRAND?
Six questions, one honest answer. If it’s a fit we tell you what the program looks like; if not, we point you to what is.