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Prato Footwear
Fashion · 4 Years · TikTok, YT Shorts, IG Reels, FB Reels
1.2B+ Total Views7-Figure Revenue GrowthGlobal Customer Expansion
1.2B+
Organic views
- Client
- Prato Footwear
- Agency
- theWTK Agency, Montréal
- Campaign period
- 4 Years
- Platforms
- TikTok, YT Shorts, IG Reels, FB Reels
- Organic views
- 1.2B+
- Paid distribution
- $0
- Top video
- 333.4M
- Business outcome
- 1.2B+ Total Views · 7-Figure Revenue Growth
- Evidence
- In-platform analytics; videos embedded below
1.2B+
Total Views
500+
Videos Produced
450+
Videos Viral
2.4M
Avg Views / Video
🏆 Best single video · 333.4M
The videos
Three that moved.
About the campaign
Founded in 2014, Prato Footwear is a Montreal-born footwear brand/retailer from Plaza St-Hubert known for winter footwear that blends style with serious traction (Ice-Grippers).  When they became our first client, they were a small local shop—together we engineered a full-funnel growth machine across TikTok + UGC + eCom + paid, generating 1.2B+ views in 4 years (including a 333M+ single video) and scaling revenue from ~$100K/year to 7 figures+, with 80%+ customers in the US/Canada and the rest across Europe.
Brief
Fashion
Content: Trending content, Unique Storytelling Brand Content, Street-Interview/ IRL Content
Platforms: TikTok, YT Shorts, IG Reels, FB Reels
Period: 4 Years
Platforms: TikTok, YT Shorts, IG Reels, FB Reels
Period: 4 Years
Work with theWTK
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