← All work
Sol De Janeiro
Beauty · 2 year 5 months · TikTok, YT Shorts, IG Reels, FB Reels
251M+ Organic Views Across All Platforms3 Videos Individually Surpassing 13M+ ViewsBrand's Vibrant Identity Translated Seamlessly into Viral Native Content
251M+
Organic views
- Client
- Sol De Janeiro
- Agency
- theWTK Agency, Montréal
- Campaign period
- 2 year 5 months
- Platforms
- TikTok, YT Shorts, IG Reels, FB Reels
- Organic views
- 251M+
- Paid distribution
- $0
- Top video
- 29.7M
- Business outcome
- 251M+ Organic Views Across All Platforms · 3 Videos Individually Surpassing 13M+ Views
- Evidence
- In-platform analytics; videos embedded below
251M+
Total Views
90+
Videos Produced
27+
Videos Viral
2.79M
Avg Views / Video
🏆 Best single video · 29.7M
The videos
Three that moved.
About the campaign
Sol de Janeiro is a body-care brand with an identity built on scent, colour and energy. Over 29 months we translated that identity into native short-form — product-in-hand demos, reactions and routine content shot in-studio with controlled staging — and versioned every concept until the retention graph flattened. Three videos individually passed 13M views; the program totals 251M+ organic views across all platforms.
Brief
Beauty
Platforms: TikTok, YT Shorts, IG Reels, FB Reels
Period: 2 year 5 months
Period: 2 year 5 months
Work with theWTK
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