About · Montréal, est. 2020

WE DON’T MAKE CONTENT. WE MAKE THINGS TRAVEL.

theWTK is Watch Time Khatib Inc. — a Montréal studio that translates a brand’s message into the native language of the internet, then measures whether it moved.

In short

theWTK (Watch Time Khatib Inc.) is a Montréal organic short-form video agency founded by Adam Kat in 2020. It grew from one client, Prato Footwear, to 50+ brands and 11.7 billion organic views. All content is shot in-studio, human-made and HCA-certified.

Our story

From a boot shop on Plaza St-Hubert to a billion-view machine.

The first client was Prato Footwear, a local retailer doing roughly $100K a year. Adam Kat had one belief: any brand, at any size, can reach millions if it learns to speak the internet’s native language.

Four years later Prato had 1.2 billion organic views, seven-figure revenue and global shipping. The method was proven. theWTK was built around it.

Today it’s 11.7 billion organic views, a studio at 5010 Saint-Patrick, and a seven-person team that scripts in English and Québécois French.

Prato Footwear — 415.7M views
What we stand for

Principles that cost us clients.

Principle 01
Earned, never bought
Every view is organic. We’ve never needed pay-to-play to beat paid campaigns.
Principle 02
In-studio only
We turn down remote UGC creators. If we can’t control the set, we can’t run a test.
Principle 03
Human-made, certified
No AI-generated video. Our founder started the Human Content Alliance to make that verifiable.
Principle 04
Data before opinion
Ninety days of testing before we scale anything. The retention graph outranks everyone’s taste, including ours.
Principle 05
Selective on purpose
We only take on projects we consider positive for society, and only brands we’re confident we can grow.
Principle 06
Two languages, one ear
English and spoken Québécois French — not Parisian, not joual. Written for the way the audience actually talks.
Adam Kat
Adam Kat
Founder & Creative Director
Leadership

Founder, not figurehead.

Built theWTK from a single client to 11.7B organic views. Ran the PunchDesk experiment — 5.5M views in 72 hours, then bought 1M fake views on purpose to publish what real vs. fake analytics look like. Founder of the Human Content Alliance.

Meet the team →
Work with theWTK

WANT VIEWS LIKE THESE FOR YOUR BRAND?

Six questions, one honest answer. If it’s a fit we tell you what the program looks like; if not, we point you to what is.

See if you qualify →Book a discovery callCall us