Ideas

LESSONS FROM THE FRONT LINE.

Case studies, experiments and the beliefs behind them. No filler.

In short

theWTK publishes case studies and experiments from its own campaigns: how Prato Footwear got 415.7 million views for $0, how comment mining produced a 30-million-view series, how a sceptical gaming audience was won, and why buying fake views on purpose proved organic reach.

Strategy415.7M
How to get 415.7M views on one video with $0 spend and $0 production
Adam Kat · Apr 2026Read →
Case study1.2B+
How a boot retailer got 1.2 billion views by reading their comment section
Adam Kat · Apr 2026Read →
Case study68M+
How we got 68M views for a gaming brand everyone thought was a scam
Adam Kat · Apr 2026Read →
Case study74M+
Why smart home content is usually invisible — and how scripted comedy got Hoobs 74M views
Adam Kat · Apr 2026Read →
Experiment5.5M+
We made a random product go viral in 72 hours. Then we bought fake views on purpose to prove a point.
Adam Kat · Apr 2026Read →
Strategy17M+
How we got Gary Vee 17M views in 28 days — and what it teaches every brand
Adam Kat · Apr 2026Read →
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