Ideas

Strategy

How to get 415.7M views for $0

Right timing + good enough marketing = 415.7M views. The 3 psychological patterns behind every viral video we’ve ever made.

Case Study

1.2B views by reading their comment section

How a Montreal boot retailer beat Nike in organic engagement by letting their comments write the content strategy — including the 30M-view Spongebob series.

How we made “earn money while you game” believable — and what the TikTok retention graph told us was killing trust at the 35% mark.

We stopped showing the product interface entirely. We started showing the moments the product creates. The difference was 74 million organic views.

Twitter picked the product. 72 hours. When someone accused us of buying views, we bought 1 million fake ones deliberately and published the full analytics comparison.

Gary Vee had millions of followers and his short-form wasn’t performing. We closed the authenticity gap and fixed his platform formatting. Zero new footage shot.