Edikted

Fashion · 1 year 3 months · TikTok, YT Shorts, IG Reels, FB Reels

151M+ Organic Views — Top Fashion Brand in Portfolio39.8M Views on a Single Restock Alert VideoHigh-Volume Trend-Led Strategy Sustained Over 15 Months

151M+

Organic views

Client: Edikted
Agency: theWTK Agency, Montréal
Campaign period: 1 year 3 months
Platforms: TikTok, YT Shorts, IG Reels, FB Reels
Organic views: 151M+
Paid distribution: $0
Top video: 39.8M
Business outcome: 151M+ Organic Views — Top Fashion Brand in Portfolio · 39.8M Views on a Single Restock Alert Video
Evidence: In-platform analytics; videos embedded below

151M+

Total Views

90+

Videos Produced

28+

Videos Viral

1.68M

Avg Views / Video

🏆 Best single video · 39.8M

The videos

Three that moved.

About the campaign

Edikted is a Gen-Z fashion brand that lives on drops and restocks. For 15 months we ran a high-volume, trend-led program: try-ons, restock alerts and outfit formats produced in-studio at cadence, read in the first hour and re-versioned fast. A single restock-alert video reached 39.8M views; the program totals 151M+ organic views, the highest of any fashion brand in our portfolio.

Brief

Fashion

Platforms: TikTok, YT Shorts, IG Reels, FB Reels
Period: 1 year 3 months