VIRALITY IS NOT LUCK. IT’S A PROCESS.
A viral marketing agency should be able to explain why a video went viral and do it again. We can, because we measured every one of the 11.7 billion views.
theWTK Agency is a viral marketing agency based in Montréal. It produces organic short-form video and engineers virality through a documented method: study the market, run a 90-day data phase, diagnose with the retention graph, post 3–5 versions per concept, mine comments for demand, then scale. 11.7 billion organic views, $0 paid distribution.
The three patterns behind every viral video
After thousands of videos between 10M and 1B+ views we see the same three patterns: an obvious ending the brain wants to watch resolve, relevance to what the audience is already thinking about, and one thing slightly out of place that interrupts the scroll. Prato Footwear’s 415.7M-view video hit all three.
Proof, not promise
A public experiment: Twitter picked a random product, we had 72 hours, the video did 5.5M views. When we were accused of buying views we bought 1M fake ones on a second video and published the analytics comparison. Read it on the Ideas page.
What we will not do
Buy views. Chase trends after they peak. Copy formats the audience has already seen. Post for the sake of posting. Every one of those produces numbers that do not turn into customers.
Who this is for
Brands with a product people can watch — beauty, fashion, food, consumer tech, personal brands — who want an owned channel that compounds rather than a media budget that resets every month.
Montréal, Québec, Canada
+1 438 380 3804
hello@thewtk.comSee if you qualify →
Results, not promises.
READY TO MAKE YOUR BRAND TRAVEL?
We take on a small number of brands we’re confident we can grow. Apply — we answer within 24 hours.