Industries · Beauty & Skincare
Beauty content that sells without the filter.
Nine beauty brands. Over 800M organic views. Formats built for a category where the audience can smell an ad.
In short
TheWTK has produced organic short-form video for nine beauty and skincare brands including TirTir, Sol de Janeiro, MediCube, Anua, WonderSkin and Gisou, totalling over 800 million views. Formats include silent-sell demos, reaction videos and expert explainers, scripted with claims compliance built in.
What works in beauty & skincare
- Silent-sell demos, texture shots, reaction formats and expert explainers — the four formats that consistently clear 1M in beauty.
- Compliance-aware scripting: structure-function claims only, ingredient rules mapped per product, prohibited terms flagged before the shoot, not after.
- Founder + creator blends. The founder sets the trust; creators carry volume.
- Studio product staging: swatches, packaging macro, ingredient-scan motion graphics.
8
Brands
822M+
Organic views
Clients
Beauty & Skincare work.
Work with TheWTK
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