Industries · Beauty & Skincare
A beauty social media agency that builds brand desire.
Nine beauty and skincare brands, over 800M organic views. A TikTok agency for beauty brands where the audience can smell an ad — so the content proves before it sells.
In short
theWTK has produced organic short-form video for nine beauty and skincare brands including TirTir, Sol de Janeiro, MediCube, Anua, WonderSkin and Gisou, totalling over 800 million views. Formats include silent-sell demos, reaction videos and expert explainers, scripted with claims compliance built in.
What works in beauty & skincare
- Silent-sell demos, texture shots, reaction formats and expert explainers — the four formats that consistently clear 1M in beauty.
- Compliance-aware scripting: structure-function claims only, ingredient rules mapped per product, prohibited terms flagged before the shoot, not after.
- Founder + creator blends. The founder sets the trust; creators carry volume.
- Studio product staging: swatches, packaging macro, ingredient-scan motion graphics.
8
Brands
822M+
Organic views
Clients
Beauty & Skincare work.
Work with theWTK
WANT VIEWS LIKE THESE FOR YOUR BRAND?
Six questions, one honest answer. If it’s a fit we tell you what the program looks like; if not, we point you to what is.