← All work
TirTir Inc.
Beauty · 1 year 7 months · TikTok, YT Shorts, IG Reels, FB Reels
357M+ Cross-Platform Organic Views37.2M Views on a Single Product Launch VideoBeauty Community Virality Sustained Across 35+ Videos
357M+
Organic views
- Client
- TirTir Inc.
- Agency
- theWTK Agency, Montréal
- Campaign period
- 1 year 7 months
- Platforms
- TikTok, YT Shorts, IG Reels, FB Reels
- Organic views
- 357M+
- Paid distribution
- $0
- Top video
- 37.2M
- Business outcome
- 357M+ Cross-Platform Organic Views · 37.2M Views on a Single Product Launch Video
- Evidence
- In-platform analytics; videos embedded below
357M+
Total Views
90+
Videos Produced
35+
Videos Viral
3.97M
Avg Views / Video
🏆 Best single video · 37.2M
The videos
Three that moved.
About the campaign
TirTir is a Korean beauty brand whose cushion foundation became a global short-form phenomenon. For 19 months we produced silent-sell demos, shade-match and texture content and creator reactions, scripted with claims compliance built in and cut separately for TikTok, Reels, Shorts and Facebook. A single product-launch video reached 37.2M views; the program sustained virality across 35+ videos for 357M+ organic views.
Brief
Beauty
Platforms: TikTok, YT Shorts, IG Reels, FB Reels
Period: 1 year 7 months
Period: 1 year 7 months
Work with theWTK
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