← All work
Starface
Beauty · 2 Year 8 Months · TikTok, YT Shorts, IG Reels
52M+ Organic Views Across TikTok, YT Shorts & IG Reels80+ Viral Videos in Under 3 YearsDominant Gen-Z Mindshare in the Acne Patch Category
52M+
Organic views
- Client
- Starface
- Agency
- theWTK Agency, Montréal
- Campaign period
- 2 Year 8 Months
- Platforms
- TikTok, YT Shorts, IG Reels
- Organic views
- 52M+
- Paid distribution
- $0
- Top video
- 12.6M
- Business outcome
- 52M+ Organic Views Across TikTok, YT Shorts & IG Reels · 80+ Viral Videos in Under 3 Years
- Evidence
- In-platform analytics; videos embedded below
52M+
Total Views
200+
Videos Produced
80+
Videos Viral
260K
Avg Views / Video
🏆 Best single video · 12.6M
The videos
Three that moved.
About the campaign
Starface makes hydrocolloid acne patches that are meant to be seen. Over 32 months we produced Gen-Z-native content — routines, reactions and playful use-case formats — across TikTok, Shorts and Reels, versioning concepts rather than abandoning them. 80+ videos went viral for 52M+ organic views, building dominant Gen-Z mindshare in the acne-patch category.
Brief
Beauty
Platforms: TikTok, YT Shorts, IG Reels
Period: 2 Year 8 Months
Period: 2 Year 8 Months
Work with theWTK
WANT VIEWS LIKE THESE FOR YOUR BRAND?
Qualified brands can visit the studio before signing. Apply, or call and ask for Adam.