Hoobs

Tech · 1 month · TikTok

8.25M Video Views31K New Followers~70% Website Traffic Lift

74M+

Organic views

Client: Hoobs
Agency: theWTK Agency, Montréal
Campaign period: 1 month
Platforms: TikTok
Organic views: 74M+
Paid distribution: $0
Top video: 2.5M
Business outcome: 8.25M Video Views · 31K New Followers
Evidence: In-platform analytics; videos embedded below

74M+

Total Views

42+

Videos Produced

15+

Videos Viral

196.5K

Avg Views / Video

🏆 Best single video · 2.5M

The videos

Three that moved.

About the campaign

HOOBS is a smart home unification platform (hub + app) designed to connect devices across ecosystems and protocols (Matter, Zigbee/Thread, and Wi-Fi). In August 2023, we partnered with HOOBS for one month to drive TikTok awareness and support the HOOBS Pro push, delivering outsized video views, follower growth, and a sharp increase in website traffic through high-velocity creative + community-led engagement.

Brief

Tech

Content: Unique POV Content
Platforms: TikTok
Period: 1 month