TIKTOK CONTENT WITH THE DATA BEHIND IT.
A TikTok content agency should know which hook to write before the camera rolls, and why the last one failed. We select from a ranked library of hook patterns and read every result in the first hour.
theWTK Agency is a TikTok content agency based in Montréal. It writes hooks from a ranked pattern library, scripts in English and Québécois French, produces content in its own studio, and tests 3–5 versions of every concept against the TikTok retention graph. 11.7 billion organic views across 50+ brands.
Hooks first
The first three seconds decide the video. We select hooks from a ranked library of patterns — obvious ending, out of place, doubt first, proof before pitch, comment-mined, contrast, stakes — and adapt each to the brand. Try the free Hook Generator for a sample of the families.
Scripts, not briefs
We write full scripts with a setup, a turn and a payoff, in the talent’s speaking voice, with compliance flags in the margin for regulated categories. Briefs produce guesses; scripts produce tests.
Comment mining
A comment with 500 likes is a pre-validated brief. When Prato Footwear’s audience compared the boots to a cartoon villain’s, we made 15 videos about it. 30 million views.
Volume and versions
Virality is a numbers game played at high frequency. 30–120 videos a month, 3–5 versions per concept, one variable changed per version.
Montréal, Québec, Canada
+1 438 380 3804
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