Industries · Fashion & Footwear
Fashion goes viral on proof, not polish.
Seven fashion and footwear brands including the biggest single result we’ve ever produced: 1.2B views for a boot retailer.
In short
TheWTK has grown seven fashion and footwear brands including Prato Footwear, Edikted, Telfar, Figs and Halara. Prato alone reached 1.2 billion organic views. Use-case content shot in real conditions outperforms lookbook content; comment-mined series turn audience references into multi-video runs.
What works in fashion & footwear
- Use-case content in real conditions beats lookbook content every time. Show the product doing the hard thing.
- Comment-mined series: when the audience names a reference, we make 15 videos about it. That’s how a 30M-view series happens.
- Fit, size, and try-on formats engineered for the retention graph, not the mood board.
- Retailers included. You don’t need to manufacture to outperform Nike in engagement.
7
Brands
1.5B+
Organic views
Clients
Fashion & Footwear work.
Work with TheWTK
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