Short-form production with a director on set.
We don’t accept remote UGC. Every video is shot in our Montréal studio, on professional cameras, with lighting, set dressing and product staging controlled by us.
TheWTK produces short-form video in its own Montréal studio at 5010 Saint-Patrick, Suite 300. The agency owns the crew and cameras, controls lighting and staging, and directs creators from its scripts. It does not accept remote UGC because a test needs constants.
Why in-studio
Remote UGC gives you whatever the creator’s bedroom looks like that day. In-studio gives you a repeatable look, real product staging, shoot days that produce 30–120 finished videos a month, and the ability to re-shoot a hook the same afternoon the retention graph says it failed.
Directed talent, not vendors
Creators work from theWTK-written scripts with a director in the room. They’re talent. The concept, hook, pacing and payoff are ours — which is how the same creator can front a beauty brand on Monday and a fintech on Wednesday.
Founder-led and expert talent
We run founder-fronted programs (a founder on camera converts differently than a creator) and source subject-matter talent — pharmacists, doctors, chefs — when a category needs credibility on screen.
Post-production
Platform-native cuts, captions, motion-graphics assets (animated packaging, ingredient scans), and version families: one shoot, 3–5 cuts per concept, ready to test.
WANT VIEWS LIKE THESE FOR YOUR BRAND?
We take on a small number of brands we’re confident we can grow. Apply — we answer within 24 hours.