Industries · Personal Brands & Founders
Personal brands: fame doesn’t transfer between platforms.
Gary Vaynerchuk had millions of followers and underperforming short-form. 17M views in 28 days, no new footage. The unlock was format, not fame.
In short
theWTK grew Gary Vaynerchuk's short-form to 17 million views in 28 days without new footage by repackaging for platform-native formats and raising posting frequency. Founder-fronted programs batch into two shoot days a month.
What works in personal brands & founders
- Platform-native repackaging: the 60-second version of a message is a different piece of content than the 10-minute version.
- Frequency builds algorithmic trust. Underposted accounts get treated like small accounts regardless of audience size.
- Founder-fronted programs batched into two shoot days a month.
- Public experiments as content: the PunchDesk 72-hour challenge and the fake-views comparison thread.
4
Brands
51M+
Organic views
Work with theWTK
WANT VIEWS LIKE THESE FOR YOUR BRAND?
Six questions, one honest answer. If it’s a fit we tell you what the program looks like; if not, we point you to what is.