Industries · Gaming, Tech & Smart Home
Tech content for audiences that hate being sold to.
Gamers and early adopters are the most ad-resistant audiences online. 142M views across gaming and smart home say the approach works.
In short
theWTK produced 142 million organic views across gaming and smart-home brands Gaimin and Hoobs. Sceptical audiences need proof before pitch and scripted moments instead of feature demos; retention-graph diagnostics locate the exact second scepticism triggers.
What works in gaming, tech & smart home
- Proof before pitch. When the product sounds too good to be true, the first ten seconds exist only to prove it’s real.
- Scripted skits over feature demos: the 3am fridge-lock automation got more views than every interface walkthrough combined.
- Community-native tone. Content that looks like it came from inside the subreddit, not from the brand.
- Retention-graph diagnostics to find the exact second scepticism kicks in — and remove it.
2
Brands
142M+
Organic views
Work with theWTK
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