Services · Strategy & Consulting

Consulting for teams that already produce — and want it to work.

You have creators, editors and a calendar. What you don’t have is a testing system. We install one.

In short

TheWTK consulting installs a creative testing system inside in-house teams: how to structure a month of content as an experiment, read the first hour, decide when to kill or scale, discover trends early and mine comments for briefs. Delivered as workshops, monthly advisory or embedded strategy.

Creative testing design

How to structure a month of content as an experiment: variables, version families, what to read in the first hour, when to kill, when to scale.

Trend discovery

Not chasing trends — identifying formats early and inserting your brand before they peak. We show your team what to watch for and how to move.

Comment-driven ideation

Your comment section is a content brief with a built-in audience. We teach the mining process that produced a 30M-view series from one recurring comment.

Formats

Workshops, monthly advisory, or embedded strategy alongside your team. Compliance-aware playbooks for regulated categories (beauty claims, health, finance).

Questions about strategy & consulting

Creative testing design, trend discovery, comment-driven ideation and compliance-aware playbooks, delivered as workshops, monthly advisory or embedded strategy.

Yes. Consulting exists for teams that already produce and want a testing system installed.

Yes. We work in English and Québécois French.

How it runs

90 days of data, then scale.

Cadence 30–120 videos/month across in-studio shoot days. 3–5 versions per concept. First-hour reads on every post.

See if you qualify →+1 438 380 3804

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