Industries · Food & Beverage
A CPG social media agency that builds everyday demand.
Food and beverage social media has the highest ceiling of any category because the payoff is visible in frame one. 720M views for one candy retailer says so.
In short
theWTK took Candy Fun House from a local store to 720 million organic views. Food and beverage has the highest ceiling of any category because the payoff is visible in the first frame; the agency runs version families to stay ahead of format saturation.
What works in food & beverage
- Obvious-ending formats: the brain sees the outcome immediately and stays for the dopamine hit.
- Volume and velocity — food formats saturate fast, so we run version families to stay ahead of the copy cycle.
- In-studio food staging with proper lighting. Your product looks like the hero, not like a phone photo.
- Retail and e-commerce CTAs that convert saves into orders.
2
Brands
730M+
Organic views
Work with theWTK
WANT VIEWS LIKE THESE FOR YOUR BRAND?
Six questions, one honest answer. If it’s a fit we tell you what the program looks like; if not, we point you to what is.