UGC that passes the scroll test.
Audiences are experts at spotting an ad. Our creator content is built to read as native while every variable behind it is controlled.
TheWTK's UGC studio casts creators for a brand, directs them in-studio from written scripts, and shoots in volume so every concept has 3–5 versions. The result reads as native creator content with the structure of a tested campaign underneath. Usage rights are set up front for whitelisting.
The problem with UGC marketplaces
You brief a creator, wait two weeks, receive one file, and hope. No iteration, no consistency, no ability to fix the hook. Most of it dies because it copies formats the audience has already seen.
Our model
Creators are cast for the brand, directed on set in our studio from our scripts, and shot in volume so every concept has versions. The result reads as a real person talking — because it is — with the structure of a tested campaign underneath.
Casting
We cast from a roster of directed talent and the brand’s own customers when it fits. Reaction formats, demos, before/after, expert explainers.
Rights and usage
Whitelisting-ready. Usage terms are set up front so winning creator videos can run as paid without renegotiation.
WANT VIEWS LIKE THESE FOR YOUR BRAND?
We take on a small number of brands we’re confident we can grow. Apply — we answer within 24 hours.