The founder on camera, without the founder’s week.
Founder-fronted video is the highest-trust format on social. We make it a two-day-a-month commitment.
A founder-led content program puts the founder on camera for ten videos a month, batched into two studio shoot days. TheWTK pre-selects hooks, writes scripts in the founder's voice and directs each take. Most programs pair founder videos with creator content in a 10/20 split.
Why founder-led
A founder explaining why the product exists outperforms a creator saying they like it. It’s also the format brands avoid because founders don’t have time. We fix the time problem.
How it works
Ten founder videos per month, batched into two shoot days. Hooks pre-selected, scripts written in the founder’s speaking voice, teleprompter-free structure, a director keeping every take under a minute of the founder’s attention.
Blended programs
Most programs pair founder videos with creator content — a 10/20 split per month — so the founder sets the brand voice and creators carry volume.
Personal brands
The same system runs standalone for individuals. See Gary Vaynerchuk: 17M views in 28 days, zero new footage.
WANT VIEWS LIKE THESE FOR YOUR BRAND?
We take on a small number of brands we’re confident we can grow. Apply — we answer within 24 hours.