HOOBS is a smart home unification platform (hub + app) designed to connect devices across ecosystems and protocols (Matter, Zigbee/Thread, and Wi-Fi). 
In August 2023, we partnered with HOOBS for one month to drive TikTok awareness and support the HOOBS Pro push, delivering outsized video views, follower growth, and a sharp increase in website traffic through high-velocity creative + community-led engagement.