The Team
Seven people. 11.7 billion views.
Adam Kat
Founder & Creative Director
Built TheWTK from a single client to 11.7B+ organic views. Adam created the Tik-Talk™ methodology and leads overall strategy across all campaigns.
Alexander Kai
Creative Director & COO
Oversees the creative vision and day-to-day operations of TheWTK. Alexander bridges strategy and execution, ensuring every campaign is both bold and delivered on time.
Yasin Auguste
Creative Director & Editing Chief
Leads the creative direction of video production and heads the editing team. Yasin sets the visual tone across all campaigns and ensures output is consistently world-class.
Adam Manny
Script & Copywriter Lead
The architect of the hook. Adam writes the first three seconds that determine whether a video goes viral — scripts built to stop thumbs, hold attention, and earn the share.
Yasmin Zroqui
Social Media Manager
Manages distribution, community engagement, and platform strategy across all client accounts. Yasmin knows exactly when and how to publish for maximum organic reach.
Maria Savu
Videographer & Editor
Behind the lens and in the timeline. Maria shoots and edits content that looks native to each platform — making polished work feel effortless.
Salim Shah
Script & Copywriting
Crafts the narratives that make brands unforgettable. Salim translates complex brand messages into sharp, platform-native copy that resonates with every target audience.